This is the best benefit that article content brings to a website. Written article content which is keyword-centric attracts more customers via organic SEO. If a customer searches for a search word which matches to a keyword in your article content, then your website will rank better under search engine results. However, make sure not to overuse the keywords.Google uses many ways of finding out which article content has a sufficient number of keywords, and overusing keywords may not rank your website well as it might be considered spam. This is why hiring a content writing service is the best option to follow all the rules of search engines and rank well.